Hi! I'm Abby.

I’m currently based in Los Angeles, where I lead the web, app, social, and team content teams for the Los Angeles Clippers. My work sits at the intersection of brand, digital, and fandom—developing and executing cohesive strategies that strengthen our brands, elevate the fan experience, and create meaningful value for our audiences and partners.

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I began my career with the Milwaukee Bucks, where I built innovative digital programs focused on deepening fandom and creating value for corporate partners. During my time with the organization, I also led the team’s digital response throughout COVID, helped drive multiple jersey patch partnerships, and played a role in the launch and naming of Fiserv Forum.

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Before heading to California, I spent four years in Seattle’s soccer community, working across both the Seattle Sounders and Seattle Reign. There, I led teams spanning social, web, app, and editorial content, helping shape the digital strategy and storytelling for two of the region’s most passionate sports brands.​